Property Market a Mixed Bag
Generally speaking, the real estate market has been quite a mixed bag for the most part of 2010 to date. In speaking with many clients throughout the course of the year thus far, I have heard time and time again that the effects of the Global Financial Crisis (GFC) are still being felt and a general lack of confidence is still one of the hurdles that many of those actively buying and selling in the current market are in the process of overcoming.
With my experience in the inner city and fringe market this year, I have witnessed a very unsettled premium product segment – those properties on the market listed above $1 million have endured long ‘days on market’ periods (beyond 120 days in many instances) and in most cases, have only sold if Sellers are prepared to meet the market. The harsh reality has been that sale prices achieved have been up to 10% below the prices achieved for comparable properties in the months prior to the onset of the GFC .
Brighter news can be reported for the property market between the price bracket of $350,000 and $800,000 in the inner city and city fringe. In the past eight weeks, I have witnessed a strengthening of this segment with, on average in my New Farm office, properties priced within this price point going to contract within 17.5 days of being listed and unconditional within 23.1 days – all private treaty sales.
Even more significant at this time has been the buoyancy of the ‘off the plan’ market. With the number of development projects hitting the market drastically reduced as a consequence of the GFC a great deal of pent up demand from investors ready to buy in good quality ‘off the plan’ developments has been created.
I have received an overwhelming amount of enquiry from the recent launch of a development project in the South Brisbane area that I am marketing. With price points starting from $335,000 and so close to the Brisbane CBD, this has been an extremely attractive offering for the investment segment.
Localities earmarked for urban renewal and are enjoying local and state government expenditure like South Brisbane and Albion present investors with an excellent buying opportunity.
Market Low Down
PROPERTIES UNDER $600,000 ARE HOT PROPERTY AT THE MOMENT IN AND AROUND THE NEW FARM AREA.
INCREASED BUYER ENQUIRY
There has been an influx of enquiry for properties in the sub $600,000 price range and I have had great success in selling properties of this type in recent weeks.
RETURN TO FIRST HOME BUYER AND INVESTOR CONFIDENCE
Confidence is once again returning to the property market resulting in two key groups,
- Investors
- First Home Buyers
actively property searching, and ready to make an immediate purchase decision.
Apartments in the inner city fringe are highly desirable for property investors due to the high rental returns and low vacancy rates that exist.
First home buyers and outer suburban buyers looking to upgrade into the entry level inner-city fringe property market are again buoyed by the return of 95% lenders that will provide finance on a lower ‘deposit to property purchase price’ ratio. For you, this means that the market has opened up to many buyers who, due to the effects of the Global Financial Crisis, were previously unable to obtain finance for their purchase.
SALES RESULTS
Last week I listed a property for a list price of $570,000 in Teneriffe. Within 24 hours of the property appearing on the internet, I had taken a prospective Buyer through and was presenting an unconditional offer to the client.
This property sold for $560,000 - unconditional, settling in 30 days.
While buyer enquiry is high, the negotiation skills of your agent will be most important in obtaining not only a buyer, but the best price, the best conditions and the quickest settlement timeframe.
Please give me a call on 0407 489 992 or email jason@allbrisbanerealty.com.au if you would like an obligation free appraisal on your property.
SELL OR RETAIN FOR INVESTMENT?
I can also be of assistance in the decision process of whether to sell your property or keep as an investment. I have a highly expert and skilled property management team that can provide superior property management services should you be interested.
Jason Bond
DIRECTOR/PRINCIPAL
All Brisbane Realty, New Farm
All Brisbane Realty is a boutique agency specialising in residential sales and property management. Based in the heart of New Farm, we pride ourselves on our extensive local and real estate market knowledge as well as our flexibility to move with the ever-changing pace of the real estate industry. We truly understand the need to deliver superior sales and property management service to our clients.
Agent Selection Research
All Brisbane Realty understands the magnitude selling your property may be.
It is potentially one of the biggest personal and financial decisions you make in your life time.
It may seem obvious, however it is vital that you choose an agent who has your best interests at heart – not their own.
It may be argued that anyone can sell Real Estate and this may very well be true. Why then, do you ask, do you need a Real Estate Professional to take care of the selling process of your property?
There are 2 main reasons to engage a Real Estate professional:
1. Negotiation Skills
2. Time frame
Negotiating is a skill. A lawyer will argue your case in court, an accountant will take care of your tax requirements, a doctor will diagnosis an illness. Real Estate agents are paid commission for their negotiating skills. This could mean the difference between achieving a sale price of $700,000 opposed to $770,000. The $70,000 difference is the expertise that you obtain from a GREAT agent.
It is essential that your agent be a well trained negotiator.
Selling time frame. A Real Estate Professional works full time within the Real Estate market. This means they have a current database of active Buyers, their ear to the ground on latest sales, current market conditions and real, qualified information about the local area. They are committed to the industry. Whilst many individuals have a keen interest in the real estate market, 100% of focus is not dedicated to the all round sale of your individual property. You would be selling yourself short of Buyers and therefore, potentially selling yourself short of the best possible sales price in opting for a private sale.
The Real Estate professionals at All Brisbane Realty pride themselves on excelling in the necessary skills to achieve the highest price possible in the shortest possible time frame.
All Brisbane Realty is at the cutting edge of the Real Estate industry, consistently evolving with the latest trends and pioneering new ways to approach selling properties.
All Brisbane Realty’s Selling Tips:
1. Choose your agent wisely and be very discerning. Make sure your agent is
- A GREAT negotiator
- Enthusiastic and motivated
- Experienced in selling SIMILAR properties to yours
- Honest and tells you the TRUTH, not just what you want to hear (Be cautious with over promising and under delivering – sometimes, although you may not want to hear that your expectation on price is unrealistic, the agent that gives you an accurate appraisal of your property’s worth is more credible than one who agrees with an unrealistic expectation to ‘win’ your business.)
2. Presentation. Always present your property with Buyers in mind. Your taste may differ from general consensus! An uncluttered space will present far more appealing to a wider buying market. Consider hiring a storage cage to achieve a cleaner, neater, minimalist appearance – which may also have the added benefit of making your property look bigger. For the small outlay of around $40-$50/week this could make a substantial difference to your ultimate sales price
3. Professional Photography. An enormously high percentage of properties in Brisbane sell from the internet. First impressions are essential. For a cost of $150-$200 a professional photographer will be able to achieve BRILLIANT images for use on the internet. They have all of the professional equipment and know the best angles to take the photos that will highlight your property’s best attributes.
4. Stick to your price. Once you have decided to sell and have committed to a list price, don’t be thrown by an offer in the first week close to your asking price. It is not unusual to receive the best offer quickly. It can be very tempting to think you might get a better price if you hold off. However, the marketing campaign will have its strongest affect in the first week and hence attract the best quality enquiry. Holding out, can result in a stale property left sitting on the market too long amongst newer, fresher listings.
Auction Sales Success
A fantastic auction result was achieved on Saturday January 30th by All Brisbane Realty’s Jason Bond. The landmark Teneriffe property at 4 Hastings Street, New Farm sold on auction day for $2.42million much to the owners’ delight.
To give you a bit of a background, the Georgian manor style property, which was exclusively marketed and auctioned by All Brisbane Realty, attracted a strong crowd and several keen bidders on auction day. While bidding stopped at $2.3 million and the property was passed in, negotiations post auction achieved an unconditional sales result on the same afternoon.
The iconic six-bedroom home sits majestically atop an elevated 908 square metre homesite and enjoys magnificent panoramic views from every aspect of the property. Recognisable by its wrap around verandahs, it also boasts a luxurious swimming pool and landscaped gardens.
The result also proves that auctions are an extremely effective way to sell in the current market.
Another factor that makes auction ideal for this sort of market, one that is so rapidly changing and very much based on volatile global economic conditions, is that it is currently very difficult for a real estate agent to give an accurate appraisal as to what a home on the market might achieve, simply because figures of homes selling in a market that changes almost weekly are not available. An intensive high-profile auction marketing programme and a sense of urgency that is created on the day, all help achieve the best price the market is willing to pay.
Auction also finds the true cash buyer, by effectively filtering those out who cannot realistically make a cash purchase decision. This is because a sale under the hammer requires a deposit of 10% payable on the day, offering peace of mind to the seller that the contract will hold.
In coming weeks, I will also describe a private treaty sale and an exclusive listing and how they both differ to selling by auction.
Who has sold and bought by auction and what has your experience been?
Hollywood Glam Xmas Party
The culmination of a great year.
Time to let our hair down.
Our opportunity to cut loose - drink responsibly - dance erratically - dress eccentrically
All Brisbane Realty has begun to forge a reputation for throwing a good party - and the Hollywood Glamour Christmas party was no exception.
Shoes were off early in the night as we danced to the mixes of DJ Todd resounding within the walls of Joshua Levi Gallery at Wooloongabba.
Cocktails flowed, food was in abundance and the air of celebration amongst the staff and their partners was palatable.
And what a year 2009 has been - a hugely successful, rewarding and enjoyable year was achieved and most importantly a fantastic team was established.
There were a few special mentions awarded to certain staff members on the night - most notably::
‘True Blue Award’:: Michelle Beilken, for coming to work with blue hair after refusing to wear a swimming cap in a chlorinated pool
‘Young Diva Award’:: Manuela Mattiuzzi, pipping Ann-Maree Bond from the post (only just!)
‘Employee of the Year’:: Alysha Aufderheide, took out the coveted prize for her genuinely outstanding performance throughout the year
Jason and I sincerely thank our wonderful team for a brilliant year - great results and great fun while getting them
Here’s to an even more exciting 2010!!!!
Merry Christmas and have a fabulously prosporous New Year
Sustainability Checklist
Nothing the government does surprises me anymore, but recently hearing about a new legislation that has recently been passed through parliament actually managed to! As of 1 January 2010, all sellers of houses, townhouses and units will need to complete a compulsory checklist that is designed to inform buyers about the sustainability features of a property and increase community awareness of the value of these features.
Four key areas of each dwelling are covered, including energy, water, access and safety. More specifically, owners are asked to identify features such as solar power, air conditioning, rainwater tanks, garden irrigation, and smoke alarms on the document.
The declaration does not form part of the contract of sale, however if the declaration is not completed or made available to buyers, there are substantial fines for both sellers and agents. Sellers can complete the declaration themselves, which is a simple two page document, or they can source a sustainability consultant to look after it for them.
We support the State Government’s desire to raise awareness of sustainability features. It is true that homes with sustainability features have lower energy and water costs and generate fewer greenhouse gas emissions. The government is hoping to encourage the community to make informed choices about protecting the environment against climate change.
Admittedly, however, it is less than ideal that the legislation was passed so quickly and will come into effect more or less immediately. There has not been a great deal of information made available to real estate agents or home owners, which is a shame, because sellers face inconvenient delays on the marketing of their property if the form is not completed accordingly.
We encourage any home owners thinking about selling their home to contact us for more information on the declaration, as well as their obligations as sellers. We can’t control decisions made by the government, but we can help our sellers avoid a fine!
Local School Initiative 2010
I strongly believe that the work Jason and I do provides a really worthwhile service within the community, and it is this belief that makes me adore my job, and justifies our hectic lives running a business. I would definitely say that making people’s dreams come true by helping them find their perfect home, or sell their property so they can move onto the next stage of their lives is incredibly rewarding.
However, there are sometimes really special opportunities to contribute to the community and it is moments like these that we live for. We are passionate about giving something back to the community that so generously supports us, and have therefore recently made a commitment to support the local Holy Spirit Primary school by way of sizeable practical donations to the school community.
Holy Spirit is a New Farm Catholic co-educational primary school catering for children from Prep to Year 7. They are a registered International School with a wide-ranging cultural mix of national cultures represented and celebrated.
Basically, this is how it will work. Every time the home of a parent from the school community is sold by All Brisbane Realty, or purchased by a parent, $1000 is donated back to the school in the form of an item or equipment needed by the school. This could be computers, sporting equipment, stationary, gift vouchers, uniforms, anything really.
Some of us in the office have school-aged children in the family who attend local schools, and understand just how much the schools rely on the support of local businesses in the community to fund their leading education and sporting initiatives. We really value the contribution Holy Spirit makes to the growth and education of our local children, and would like to give something back.
So, starting immediately, we are proud and honoured to be apart of the Holy Spirit school community and hopefully All Brisbane Realty will leave a very special legacy by way of valuable and much-needed donations to the school.
Qld Bus Review
ALL BRISBANE REALTY SHRUGS OFF DOWN TURN
As featured in Queensland Business Review, November 13th, 2009
A Brisbane-based real estate business has shaken-off economic challenges to grow in size and profitability, prompting plans to open yet another store in the New Year.
Jason and Ann-Maree Bond are a husband and wife team passionate about the local real estate industry, and are the driving force behind All Brisbane Realty, located on Brunswick Street in New Farm.
Having only opened its doors in July 2007, All Brisbane Realty has already experienced extraordinary growth and developed a loyal client database.
During the course of 2009, the business increased profits by 50 percent, and has expanded its team from five to nine motivated individuals.
According to Principal Jason Bond, the success is all the more significant considering the business was rebranded from Rosa’s Realty to All Brisbane Realty in August last year.
“Rosa’s Realty had existed for 14 years, so it could be considered by some a real challenge to get a new brand known into the local community,” Bond says.
However, the database adopted from Rosa’s Realty grew from 10,000 to 23,000 since the Bonds took over the business, and the rent roll grew from 105 properties last year to 140 this year.
“Our business has increased from two settled sales per month (last year) to between two and five settled sales per month this year. When it comes to local profile and number of listings, our agency ranks firmly in second place in New Farm.”
Achieving these results in such a short time was no easy feat, with a commitment to exceptional services and nurturing relationships with local businesses proving the key to success.
“We place a great deal of importance on contributing to the community and its residents and businesses, and that’s why we are in business in the first place, to provide a service to the New Farm community,” Bond says.
All Brisbane Realty already has exciting new plans in place for 2010, with the Bond’s preparing to open another office in an inner-city suburb while continuing to build strengths in their current location.
http://www.qbr.com.au/news/articleid/61001.aspx
Property…A safe bet?
Melbourne Cup Day presents the perfect excuse for Australians around the country to knock off work for an hour or two (or the whole afternoon if you take it seriously, or your boss does!), treat yourself to a feast for lunch and a glass or a bottle of champers. The serious punters get right into the gambling, and hope they don’t have to go back to work for the rest of the week, month or year, depending on the size of their winnings.
Here at All Brisbane Realty, we enjoy the festivities surrounding the day, and see it as a good reason to let down our hair, have a nice lunch (this year it was an “upmarket” fish and chips spread – salt and pepper calamari, salads and white bait fritters to be precise) and enjoy some good times as a team. We had a little bit of an office sweepstake so that watching the race was more thrilling.
The Melbourne Cup favourites, Alcopop and last year’s winner, Viewed, were placed sixth and seventh, with the unlikely competitors, Shocking, Crime Scene, Mourilyan, Master O’Reilly and Harris Tweed all ahead of them. I can only imagine the upset among those punters who confidently placed hundreds and perhaps even thousands on this year’s favourites. The odds for Crime Scene, for example, were at 44 on the day of the Cup and 120 for Harris Tweed. If you indeed picked one of the top five, you would have been laughing all the way to the bookies yesterday.
I cringe when I think of the poor misguided bugger on TV the other night, who was so confident of his evidently imminent win, that he had bet $400,000 on his favourite (he didn’t say which horse, so we don’t know if he is a millionaire or a broken man today). The journalist pointed out that his bet could buy him a home outright, or at least pay a very sizeable portion of his mortgage, but he replied that if he won, he could buy multiple investment properties, (and for a young guy of his age, this was quite an attractive option).
Yesterday’s Melbourne Cup only proved that, when you gamble, that’s exactly what it is. A gamble. There are no sure wins. You could most definitely earn a quick buck, but it’s important to view this as a bonus, not a given. Betting or gambling of any kind is not an asset, or a way of making a living.
That leads me to the question: are there are sure wins in real estate? Is property investment a safe bet? The answer is a little more involved. There are no sure wins in property, and there is no guarantee that holding and then selling a property will earn you a nice healthy profit. So much rides on the economy and the market at the time, and of course in which suburb you decided to invest in the first place.
Lets look at New Farm and surrounds as an example, since this is the suburb we specialise in. As the Australian flagship for urban renewal, the area has been transformed into a bustling arts, dining and entertainment precinct, and, being just 2 kilometers from the CBD, New Farm is home to young professionals and empty-nesters alike. This means that New Farm is currently in demand and it’s likely that it will continue to be, as Brisbane becomes more populated and suburbs expand out even further from the CBD. Therefore, there will likely always be buyers for your investment.
Is real estate a safe bet? Yes, compared to shares and other forms of investment, it most certainly is. Real estate is an asset, and as the price of property increases steadily over the years, you can be almost sure to make your money back and then some. Depending of course on the structure of your mortgage as well as other personal circumstances, it is only very seldom a home owner will actually lose money.
So the moral of the story is, unless you think its fun to ride a broken roller-coaster for a day, I would be placing my bets on property in New Farm, rather than on a horse called Shocking!
New Farm Life Cycle
As seen in the Village News, November 2nd 2009
Residents of New Farm appreciate the trendy, inner-city suburb so much that they can’t bring themselves to leave the area.
New Farm is the Australian flagship for urban renewal, transformed into a bustling arts, dining and entertainment precinct, and, being just 2 kilometres from the CBD, New Farm is home to young professionals and empty-nesters alike. All Brisbane Realty receives a great deal of enquiries from individuals, couples and families already living within the area but looking for another property that suits their changing needs.
Just recently, All Brisbane Realty sold a local property that perfectly demonstrates the typical New Farm buying and selling cycle.
Jane Walker is an empty-nester who has recently completed renovations on her Kingsholme Street home, and put it on the market so she could buy another home to renovate.
“This is the third home in New Farm that I renovated, and am now looking forward to my next challenge,” Ms Walker said.
Ms Walker has been living in New Farm for six years and says she loves the area’s sense of community.
“It’s like living in a little country town. People are happy to talk to one another, and there is also a great dog park community that I enjoy.”
Her home has recently been bought by a professional couple, who in turn sold their New Farm home to a young local renter, keen to buy in the area.
Contemporary apartments are the predominant housing style in New Farm, but there’s are also a smattering of beautiful art deco homes and classic Queenslanders as you move away from the river.
The majority of households here consist of couples without children – over 60% - and nearly 75% of dwellings in the area are units.
6/1 Julius St SOLD!
ART DECO WITH BALCONY & VIEWS:: SOLD $665,000 under the hammer, October 31st 2009
The balmy summer’s afternoon proved the perfect tonic for a buying frenzy in New Farm last Saturday! The highly sought after Art Deco property on Julius St just off well known Moray St was inundated with bidders and researchers alike! The entire length of the ‘eurpoean-esque’ cul-de-sac enclave was bustling with punters sweltering in the 31 degree heat.
Auctioneer Dane Atherton took command early with none of the registered bidders willing to take the courageous step of setting the first bid! Once they got going bidding was fierce with one eager buyer laying down a $50,000 incremental bid - bless his confident cotton socks!
The property sold for a staggering $665,000 - a record for the building, to a local New Farm resident.
SOLD BY JASON BOND 0407 489 992
___________________________________________________
If you are looking for an art deco penthouse with a balcony and amazing views then look no further.
Originating from the roaring twenties, this art deco building was built as a building of the future: sleek, geometric, dramatic, with cubic forms and zigzag design. Streamlined styling was the modern technology of the age, and was combined with patterns and icons taken from the Far East, ancient Greece and Rome amongst other places.
Featuring 2 bedrooms, 1 bathroom and 1 secure car park, this property is one you must inspect! This is one of the very rare art deco buildings in New Farm with a sizable balcony that looks out onto AMAZING river and city views. Very livable now, there is even further potential to capitalize on this gem. Add a second bathroom, or perhaps a walk in robe, polish the floorboards… the potential is endless to make it your own!
Don’t miss your opportunity to secure this rare New Farm gem!
This property features:
· 2 large bedrooms
· 1 bathroom
· 1 large sunroom/dining room with amazing views
· 1 office/walk in robe
· Soaring ornate high ceilings
· Polished floorboards in the kitchen and hall ways, carpet to the remainder but with solid timber underneath waiting for you to polish
· Neat and very functional kitchen
· Ducted air conditioning
· Huge balcony with great views
· Top floor apartment, very private
· Building recently renovated and in great condition
· Intercom security
Call Jason Bond today on 0407489992 to arrange a private viewing otherwise see you at the open home this Saturday!
$23,150 to DA (Qld)
As seen in the ‘Village News’ August 2009
All Brisbane Realty is proud to announce that its Diabetes Australia (Qld) campaign, and the ‘James Bond Themed Charity Gala’ held last Thursday, July 9th at the QA Hotel in New Farm succesfully raised $23,150!!!!!! Led by a gun wielding ‘Agent 008′ Ann-Maree Bond and the very dapper ‘Agent 007′ Jason Bond, the team of All Brisbane Realty ‘agents’ hosted the evenings festivities in authentic James Bond style.
The party certainly lived up to its promises of being New Farm’s ‘Night Of Nights’ - guests were not disappointed with the ‘Bond’ theme carrying through to the smallest of details - we even had what we here refer to as ‘randoms’ who travelled far and wide, simply to be a part of ‘James Bond’ (especially you Mr Ben McKinnie of the Sunshine Coast who has so far dominated the Sunday Mail and Monday Courier Mail social pages!!! Thanks for that …. we will know who to turn to next time we have a party and we want to make sure we get press!!!)
For those of you who didn’t meet Ben (and there probably weren’t many of you!) he was the DIE HARD James Bond fan who traveled down to Brisbane in his ‘Finalist, Best Dressed’ Get Up i.e. slick white James Bond Tux with his lovely accomplice i.e ‘Agent Joanna’ expecting fellow ‘Die Hards’ to rival his 007 compulsion, but instead found a friendly bunch of New Farm locals and stylishly clad ‘All Brisbane Realty’ team who certainly made him very welcome - Note to Ben:: Next time, don’t come so well dressed and steal all our press!!!! (joking!! It was great to have you)
The All Brisbane Realty team have 3 additional new ‘besties’ to add to our good friend ‘Random Ben’ - the lovely Miss Emily Williams, her charming Manager Shane Tyler Greaves and her handsome and cheeky backing singer Turanga Merito were certainly in for a treat when they agreed to join us at the ‘James Bond Charity Gala’. Newly appointed National Ambassador for Diabetes Australia and Ex Young Diva, Emily was an absolute treasure to have in attendance. Emily, Shane and Turanga partied with us until the wee hours and we were so lucky to hear the live performance of ‘Lady Marmalade’ and a few impromptu numbers as the night wore on. What a fabulous Performer! A huge thank you certainly goes out to Emily who was positively a STAR - though wrapped up in a lovely, unpretentious individual who should be very proud of her achievements. Many thanks to Emily xx
The brilliance of his auctioneers skills were certainly on display when award winning auctioneer, Dane Atherton, took front of stage to conduct the live charity auctions. Dane commanded the 150 strong crowd and dozens of bidders vying for various auction items - there was pushing, there was shoving, there was hollering - all in the name of charity - and of course to take home some fabulous prizes all donated by business owners. To name a few - Camp Eden Health Retreat, Brisbane Mini Garage, Artwork by Matt Stewart, Anthony Jiggalin, Tracey Keller and Kieran McMaster generously donated by Joshua Levi Galleries, and the Corporate Lounge State of Origin Tickets donated by our good friend Nick from Corporate Sports Management.
The Emma Sheldrake artwork proved to be one of our most sought after prizes - the raffle was drawn on the night to a very excited Adrian Hegarty who has since reported that the piece entitled, ‘You Know You Can’t Resist is already hanging proudly in his living room. He also advised that he has turned down monetary bribes from several guests not as lucky to have their names pulled out of the hat!
The hosts for the evening’s ’soiree’ were certainly up for the ‘assignment’. Richard ‘Champs’ Champion never faulted from his suave, James Bond persona that sure impressed the ladies, and for the boys, the breathtakingly GORGEOUS Brooke Lowther ensured that there were a few jaws that needed picking up off the floor throughout the night!! Ann-Maree, sorry - Agent 008!! - is still fielding calls even days after the event for requests to pass on her number or to ‘hook me up’!!! Nice try boys but I think you may have been pipped at the post!
The best dressed award was taken out by a ’smokin’, Kate Clarke, in her vampy black cat suit number. A close second went to the uber sexy Jacqueline Mattiuzzi. The finalists were in their finest James Bond attire (including our good friend Ben from the Sunshine Coast!!). And were all treated to an entertaining performance by Aaron Smith on the ‘Best Dressed, Finalists Podium’ (from ‘The Trainstation’ Training Studio) in his efforts to take out the crown.
And for the highlight of the evening, who could deny that the ‘All Brisbane Realty ‘Bond’ Movie’ was the icing on the cake in the ‘theming’ department. Who would have thought the team would be SUCH great actors!!! Keep your ears to the ground (or atleast on Facebook) in the coming weeks to see if the IT department can work out how to post a link of the video WITH AUDIO!!!!!
Thanks to Kelly and Lisa at KAW agency for their wonderful work in assisting us to create the spectacular event that the ‘James Bond Themed Charity Gala’ lived up to be.
On behalf of Agent 007, Jason Bond and his accomplice Agent 008, Ann-Maree Bond we would like to sincerely thank all those who supported, attended, danced and drank with us. It was a pleasure to have each and every one of you in our company to celebrate our 2nd birthday. We hope to have you back to celebrate bigger and better years - until next time……
AND FOR THE SOCIALS…….
ABR Turns 2!
A private little celebration was held in our ‘office quarters’ on Brunswick St on July 2nd to mark the official 2nd birthday of New Farm’s All Brisbane Realty.
Ann-Maree and Jason proudly cut the Turkish Delight cheesecake in honour of the important day! Staff were treated to delicious sweets from Jocelyn’s provisions on James St. YUM!
Finalists!!!
All Brisbane Realty have been named as a Finalist in the 2009 Business Achievers Awards.
Winners to be announced Thursday 3rd September at a Gala party.
We will be certain to keep you posted with results!
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Max Exposure, Max Appeal
By Ann-Maree Bond as featured in the Village News April 2009
Marketing your property for MAXIMUM EXPOSURE and MAXIMUM appeal.
In any economic climate there is no denying that marketing a property for sale requires a purposeful marketing strategy to achieve the most positive sale outcome.
Where once simply uploading a property on to the internet could sum up your marketing strategy, now more than ever, the sale of your property warrants a clear, defined and strategic approach to best ensure the desired results.
The Fundamentals
When it comes to marketing it is all about the right time, right buyer, right place. There are 4 fundamentals needing to be identified in order to create the optimum scenario for all these ‘right things’ to line up and result in the desired outcome. Commonly known as the 4 P’s of the marketing mix - Product – Place – Price _- Promotion - it is these 4 fundamentals that provide insight in to how best to market your property.
Product: What sort of property are you trying to sell? Who does it appeal to? How do you best ‘speak’ to this ‘target market’?
Defining the property correctly is crucial. Are you selling a family home? An executive residence? A bachelor pad? Identifying this accurately will provide the basis for your marketing and advertising strategy.
Place: The geographic location of the property will also define who to market the property to and how. Are there schools close by (family appeal)? Is the property located in an entertainment precinct that will appeal to young people? Is the property located in an area that appeals to retirees?
Price: Whether your agent has decided upon an auction campaign or private treaty (defined list price) sale, you need to have an understanding of what your property is worth with regards to comparable sales in the area. You DO need to listen to what the market is telling you when it comes to price. Complete inflexibility to price reductions could end up meaning that your property sits on the market for a very long time. You need to decide how much it is really costing you to keep, and whether opting for a price reduction to achieve the sale may be an option to consider.
Promotion: Now that you know who your target market IS, how are you going to SPEAK to them? What advertising and promotional initiatives will you take to ensure that the right person sees your property and is in a position to buy it?
It is the combination of these 4 fundamental factors that define how to structure the Plan of Attack. Now that you have a clear idea of these, the next step is to identify the actual tactics to achieve the desired result.
Cut through the Clutter
Maximising Exposure
How can you appeal to the right person at the right time if they don’t know that your property is even on the market? It is very important that you allocate a percentage of funds to be used for advertising. You may not ultimately need to spend all of your allocation, however, despite your budget, there is always a means by which to establish your presence as a contender in the ‘For Sale’ property market. Consider pictorial advertising, DVD tours, Feautre Property internet listings, colour brochures and professional photography as part of your promotional mix when selling your property.
Maximising the exposure of your property is of paramount importance. Make your property cut through the clutter of everything else that is on the market by making sure that it gets noticed.
Maximising Appeal
Make your property stand out. Make it present in the most positive light to your desired target market.
‘Staging’ your property for sale is so very important, and yet it is something that often gets overlooked.
According to homebuying.about.com, when it comes to preparing your house for sale, there are 3 important ‘D’s’ that need to be taken care of before you put your house on the property market –
‘DISASSOCIATE, DE-PERSONALISE and DE-CLUTTER your home to more widely appeal to the buying public. Although it can be difficult to imagine that anyone would have different tastes to you, neutral furnishings, and de-cluttered rooms not only present as being clean, fresh and tidy, but in most cases give a perception of the home being more spacious. Consider renting a storage cage whilst your home is on the market. This is a cost effective means of immediately de-cluttering your home, and gives you a head start on packing!!
Maximum Exposure
Marketing your property for MAXIMUM EXPOSURE and MAXIMUM appeal.
As seen in the Village News published April 2009
In the current economic climate there is no denying that marketing a property for sale requires a thoughtful marketing strategy to achieve the most positive sale outcome.
Where once simply uploading a property to the Internet was the sum total of the marketing strategy, now more than ever, the sale of your property warrants a clear, defined and strategic approach to best ensure the desired results.
The Fundamentals
When it comes to marketing it is all about the right time, right buyer, right place. There are 4 fundamentals needing to be identified in order to create the optimum scenario for all these ‘right things’ to line up.. Commonly known as the 4 P’s of the marketing mix - Product – Place – Price _- Promotion - it is these 4 fundamentals that provide insight in to how best to market your property.
Product: What sort of property are you trying to sell? Who does it appeal to? How do you best ‘speak’ to this ‘target market’?
Defining the property correctly is crucial. Are you selling a family home? An executive residence? A bachelor pad? Identifying this accurately will provide the basis for your marketing and advertising strategy.
Place: The geographic location of the property will also define who to market the property to and how. Are there schools close by (family appeal)? Is the property located in an entertainment precinct that will appeal to young people? Is the property located in an area that appeals to retirees?
Price: Whether your agent has decided upon an auction campaign or private treaty (defined list price) sale, you need to have an understanding of what your property is worth with regards to comparable sales in the area. You DO need to listen to what the market is telling you when it comes to price. Complete inflexibility to price reductions could end up meaning that your property sits on the market for a very long time. You need to decide how much it is really costing you to keep, and whether opting for a price reduction to achieve the sale may be an option to consider.
Promotion: Now that you know who your target market IS, how are you going to SPEAK to them? What advertising and promotional initiatives will you take to ensure that the right person sees your property and is in a position to buy it?
It is the combination of these 4 fundamental factors that define how to structure the Plan of Attack. Now that you have a clear idea of these, the next step is to identify the actual tactics to achieve the desired result.
Cut through the Clutter
Maximising Exposure
How can you appeal to the right person at the right time if they don’t know that your property is even on the market? It is very important that you allocate a percentage of funds to be used for advertising. You may not ultimately need to spend all of your allocation, however, despite your budget, there is always a means by which to establish your presence as a contender in the ‘For Sale’ property market. Consider pictorial advertising, DVD tours, Feautre Property internet listings, colour brochures and professional photography as part of your promotional mix when selling your property.
Maximising the exposure of your property is of paramount importance. Make your property cut through the clutter of everything else that is on the market by making sure that it gets noticed.
Maximising Appeal
Make your property stand out. Make it present in the most positive light to your desired target market.
‘Staging’ your property for sale is so very important, and yet it is something that often gets overlooked.
According to homebuying.about.com, when it comes to preparing your house for sale, there are 3 important ‘D’s’ that need to be taken care of before you put your house on the property market –
‘DISASSOCIATE, DE-PERSONALISE and DE-CLUTTER your home to more widely appeal to the buying public. Although it can be difficult to imagine that anyone would have different tastes to you, neutral furnishings, and de-cluttered rooms not only present as being clean, fresh and tidy, but in most cases give a perception of the home being more spacious. Consider renting a storage cage whilst your home is on the market. This is a cost effective means of immediately de-cluttering your home, and gives you a head start on packing!!
Consider investing in the services of a property stylist to help you to be objective in presenting your property for the buying public. The relatively low cost of hiring a professional can mean a massive difference in the ultimate sales price achieved - Make your buyers lust for you property!
Until next month…
Ann-Maree Bond
AllBrisbaneRealty
‘Twas the season….to be sweltering in the Summer’s heat!!
‘Twas the season….to be sweltering in the Summer’s heat!!
The day set off to a brilliant start with a sensational auction result achieved by All Brisbane Realty. A staggering final bid sold the top floor apartment in ‘Edgewater’ on Oxlade Drive, New Farm and was certainly reason to celebrate.
The Seller and Buyer alike were tremendously happy with their property transaction and the All Brisbane Realty team did not need any further encouragement to join in with the celebratory drinks which also marked the last auction for the year.
Buoyed by the excitement of the day’s auction result, the Christmas Party was secured as being a roaring and enthusiastic success!
The night was SWELTERING - the air conditioning struggled with the demands of so many sweaty bodies in one room in addition to the open kitchen.
Drinks were flowing and going down very nicely as a tactic to combat the stinking heat and it wasn’t long before certain members of the All Brisbane Realty team were busting their famous moves on the dance floor…no names to be mentioned…Ann-Maree Bond…
This was a fantastic culmination to all the hard work the team had devoted to the company over the course of the year and was an awesome way to let our hair down and celebrate the growth of All Brisbane Realty and its team.
The night brought with it many stories to tell over the course of the weeks to follow and beyond…but as we all know…what goes on at the work Christmas Party…stays at the work Christmas Party!! For further details please refer to the photos….Natalie Sinitsky please learn to keep your mouth shout whilst eating in public – a note for next year’s Christmas function!
